As Shopify has become more popular we have started to see the bottom feeders move in. These are the emails you get from so called SEO experts who have reviewed your site and somehow figured out that you aren't receiving as many hits for your keywords as you should be. Hey, they'll even give you a free review...
The thing that bugs me about these people is that they are trying to take advantage of you by intimating it is a dark science. It isn't. My advice is simple: don't engage with these people. Hit the spam button on their messages and move on.
There are some simple things that anyone can do. Here are some of my thoughts.
Firstly, let's talk about keywords. Imagine you are a flower shop. You don't want to be #1 for the term "Flowers". Why? Because it is far too broad. What you need is something a little more specific, and preferably targetted at locals in this case. Our friends at Poetry in Flowers have had great success using "Canberra Florist". This mentions the community they are in and targets what the majority of visitors to their site will be looking for.
Once you have your preferred keywords you need to do 2 things:
- Stick them in the title of your site.
- Create some content (pages/blog articles) around that theme. There is no need to be spammy or repeat the keywords throughout. Make it useful content that will help your visitors. Here's a great article if you want to read more on why this is great for SEO: SEO - The Inconvenient Truth
The next thing I recommend, if you have a brick & mortar store as well as an online site, is to get your store listed on Google's "Places for Business". This is currently a free service, and great for sites where location is important for the business (e.g. accomodation or tours). Getting reviews for your site and/or products will help get you listed higher so you may want to invite some of your customers to provide feedback on the services that Google integrates with.
Ok, last thing I'm going to recommend is getting some inbound links. Writing blog posts gives you a double whammy here when other people link to them. Here's a good rundown on the subject, including ideas for generating them: Why you need inbound links and how to get them.
Investing a little time on these items will pay good dividends with your SEO strategy, and hopefully you'll agree these ideas aren't too hard to put into practice. You'll get great results and save the money those SEO scam artists are trying to milk you for.